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Observation
Look closer, then begin
19 Sep 2026 · 2 min read
A small shift in attention can change the whole brief.
Back to Blog
Observation
Look closer, then begin
19 Sep 2026 · 2 min read
A small shift in attention can change the whole brief.
Back to Blog
Observation
Look closer, then begin
19 Sep 2026 · 2 min read
A small shift in attention can change the whole brief.
Before the first sketch
The useful detail is often already there: a repeated question, an awkward pause, a habit nobody notices. Observation gives a project something more specific than a mood board to work from.
Collect the ordinary
Keep a short record of what people do, not only what they say. Look for the pattern that returns. Let that pattern shape the first question you ask.
Explore the Blog
Before the first sketch
The useful detail is often already there: a repeated question, an awkward pause, a habit nobody notices. Observation gives a project something more specific than a mood board to work from.
Collect the ordinary
Keep a short record of what people do, not only what they say. Look for the pattern that returns. Let that pattern shape the first question you ask.
Explore the Blog
Before the first sketch
The useful detail is often already there: a repeated question, an awkward pause, a habit nobody notices. Observation gives a project something more specific than a mood board to work from.
Collect the ordinary
Keep a short record of what people do, not only what they say. Look for the pattern that returns. Let that pattern shape the first question you ask.
Explore the Blog