Identity
/
2024
Monument
A restrained editorial system shaped for cultural momentum.
CLIENT
Monument
ROLE
Creative Direction
DURATION
9 weeks
SERVICES
Identity · Editorial · Art Direction
OVERVIEW
A cultural identity shaped around scale, memory and place.
CHALLENGE
The organisation needed a system with authority and room to evolve.
APPROACH
We paired structural typography with a restrained image language.
OUTCOME
A distinct identity built for exhibitions, print and digital use.
01 / Identity system
02 / Editorial toolkit
03 / Exhibition-ready
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